Marketing Quiz For SBI PO Mains 2015

1. Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources? 
 a. Marketing intelligence
 b. Marketing research
 c. Customer profiles
 d. Internal databases

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Marketing Quiz For SBI Mains Exam 2015

Q 1. If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?

 a. Newspapers 

 b. Television

 c. Direct Mail

 d. Radio

Q 2. If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ________________ market.

 a. reseller

 b. business

 c. government 

 d. service

Q 3. If a government uses barriers to foreign products such as biases against a foreign company's bids, or product standards that go against a foreign company's product features, the government is using:

 a. protectionism.

 b. exchange controls.

 c. exchange facilitators. 

 d. nontariff trade barriers.

Q 4. A(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.

 a. product feature 

 b. sponsorship

 c. brand

 d. logo 

Q 5. All of the following factors can affect the attractiveness of a market segment EXCEPT:

 a. the presence of many strong and aggressive competitors. 

 b. the likelihood of government monitoring.

 c. actual or potential substitute products.

 d. the power of buyers in the segment.

Q 6. A _______________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything. 

 a. demand

 b. basic staple

 c. product

 d. service 

Q 7. If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr. Mars is using which type of branding?

 a. Licensed brand 

 b. Manufacturer's brand

 c. Private brand

 d. Co-brand

Q 8. When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called: 

 a. selective sponsorship.

 b. probing. 

 c. focus group interviewing.

 d. the Delphi method.

Q 9. The _______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency). 

 a. product concept

 b. production concept 

 c. production cost expansion concept

 d. marketing concept

Q 10. If advertising constantly sends out messages about materialism, sex, power, and status, which of the following categories of social criticism most closely matches this problem?

 a. Too much advertising.

 b. Too few social goods. 

 c. Cultural pollution.

 d. Too much political power.

Answer:-

Q. 1 (a)	Q. 2 (b)	Q. 3 (d)	Q. 4 (c)	Q. 5 (b)
Q. 6 (d)	Q. 7 (a)	Q. 8 (c)	Q. 9 (b)	Q. 10 (c)

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Marketing Quiz For SBI PO Mains

1. A company is in the ______________ stage of the new product development process when the company develops the product  concept into a physical product in order to assure that the product idea can be turned into a workable product.

 a. product development

 b. commercialization

 c. marketing strategy 

 d. business analysis

2. The shrinking of distances due to technological advances such as computer and fax connections by telephone, are one characteristic 

of what new challenge to marketing?

 a. Rapid globalization. 

 b. The changing world economy.

 c. The call for more socially responsible marketing.

 d. The micro-chip revolution. 

3. Joining with foreign companies to produce or market products and services is called:

 a. direct exporting. 

 b. indirect exporting.

 c. licensing.

 d. joint venturing.

4. The major advantage of survey research is its:

 a. simplicity.

 b. structure.

 c. organization. 

 d. flexibility.

5. The type of salesforce structure in which the salesforce sells along product lines is called a:

 a. territorial salesforce. 

 b. product salesforce.

 c. customer salesforce.

 d. retail salesforce. 

6. A "three-day cooling off period" in which buyers can cancel a contract after re-thinking it is to protect the consumer from:

 a. creative selling 

 b. high pressure selling

 c. detail selling

 d. hard core selling

7. The practice of going after a large share of a smaller market or subsets of a few markets is called:

 a. undifferentiated marketing.

 b. differentiated marketing.

 c. concentrated marketing. 

 d. turbo marketing.

8. When Coca-Cola and Nestle formed a joint venture to market a ready -to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n):

 a. vertical marketing system 

 b. parallel marketing system

 c. diversified marketing system 

 d. horizontal marketing system

9. ________________ is screening new -product ideas in order to spot good ideas and drop poor ones as soon as possible.

 a. Idea generation 

 b. Concept development and testing

 c. Idea screening

 d. Brainstorming

10. When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _______________. 

 a. group

 b. bi-variant population 

 c. sample

 d. market target

Answer:-

Q. 1 (a)	Q. 2 (a)	Q. 3 (d)	Q. 4 (d)	Q. 5 (b)
Q. 6 (b)	Q. 7 (c)	Q. 8 (d)	Q. 9 (c)	Q. 10 (c)

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Marketing Quiz For SBI PO 2015

1. Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources? 

 a. Marketing intelligence

 b. Marketing research 

 c. Customer profiles

 d. Internal databases

2. All of the following are considered to be drawbacks of local marketing EXCEPT: 

 a. it can drive up manufacturing and marketing costs by reducing economies of scale.

 b. it can create logistical problems when the company tries to meet varied requirements.

 c. it can attract unwanted competition.

 d. it can dilute the brand's overall image. 

3. Cognitive dissonance occurs in which stage of the buyer decision process model?

 a. Need recognition 

 b. Information search

 c. Evaluation of alternatives 

 d. Postpurchase behavior

4. That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of: 

 a. innovative marketing.

 b. consumer-oriented marketing. 

 c. value marketing.

 d. sense-of-mission marketing.

5. The biggest or greatest amount of involvement in a foreign market comes through which of the following? 

 a. Exporting

 b. Joint venturing

 c. Licensing 

 d. Direct investment

6. A ______________ is a good offered either free or at low cost as an incentive to buy a product.

 a. patronage reward 

 b. spiff

 c. price pack

 d. premium

7. Setting call objectives is done during which of the following stages of the selling process?

 a. Prospecting

 b. Preapproach

 c. Approach 

 d. Handling objections

8. Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is  typical of which of the following pricing objectives?

 a. Current profit maximization 

 b. Product quality leadership

 c. Market share leadership 

 d. Survival

9. In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the:

 a. key-size approach. 

 b. work-load approach.

 c. product-need approach.

 d. call-service approach. 

10. ____________________ are products bought by individuals and organizations for further processing or for use in conducting a business.

 a. Consumer products  

 b. Services 

 c. Industrial products 

 d. Specialty products  

Answer:-

Q. 1 (d)	Q. 2 (c)	Q. 3 (d)	Q. 4 (a)	Q. 5 (d)
Q. 6 (d)	Q. 7 (b)	Q. 8 (d)	Q. 9 (b)	Q. 10 (c)

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Marketing Quiz For SBI Exam

1).Which of the following buying situation is MOST consistent with routine response behavior?
a) Henry buying a new fishing rod and reel
b) Mary buying a new set of tyres for her car
c) John buying his first pair of basketball shoes
d) Sally buying a quarter pounder at McDonalds
e) Bill buying a new software programme

2).Maria wants to impress her prospective employer, so she did a shopping for a designer suit to wear to an important interview. Maria will most likely use which type of consumer decision making?
a) Intensive
b) Limited
c) Extensive
d) Normal
e) Routine response

3).Which is MOST likely requiring consumer to use extended problem solving?
a) Stereo equipment
b) Gasoline
c) Kitchen utensils
d) Cereal
e) Shaving cream

4).Before hosting a dinner party, Mike notices that he does not have enough dishes and decides to look for another set. Mike has just gone through which stage of consumer decision-making process?
a) Problem recognition
b) Evoked formation
c) Evaluation of alternatives
d) Information search
e) None of these

5).Stirling Hotels places an advertisement with a coupon in the travel section of the Sunday Times. This ad is intended to help consumers in which phase of the decision-making process?
a) Framing
b) Purchase
c) Cognitive dissonance
d) External search
e) Internal search

6).When shopping for detergent, Jane looks at Tide, Daz, Surf and Ariel and chooses the one that is on promotional offer. These brands make up her?
a) Problem set
b) Alternative set
c) Evoked set
d) Purchase set
e) None of these

7).George purchase a new Micra, after that he sees a Fiesta pass him on the street and begins to wonder if he made the right choice. George is affected by _______.
a) Internal search
b) Cognitive dissonance
c) Problem recognition
d) Alternative evaluation
e) framing

8).The Kellys are on a family outing. As they approach Bellvue Zoo, a type on their car is punctured by a metal object on the road. Using the spare, they drive to the next petrol station, where they buy a new tyre. Here the buying process was affected by ______.
a) framing
b) a situation factor
c) cognitive dissonance
d) a cognitive factor
e) an internal search factor

9).Tom is trying to close a major sale with a customer who is a trout fishing enthusiast. Tom starts reading fishing catalogues and going to sports good shops to learn as much as he can about fly roads etc. His interest in such products would be best classified as __________ involvement
a) enduring
b) high
c) low
d) situational
e) perceived

10).The consumer is MOST likely to use limited problem solving for _____.
a) A new car
b) Toothpaste
c) Laundry detergent
d) A blender
e) A foreign holiday

Q. 1 (d)	Q. 2 (c)	Q. 3 (a)	Q. 4 (a)	Q. 5 (d)
Q. 6 (c)	Q. 7 (b)	Q. 8 (b)	Q. 9 (d)	Q. 10 (d)

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Important Marketing Question and Answer For SBI Associate Clerk Exam

Dear Reader, We are shairing some important marketing Question and Answer for SBI Associate Clerk Exam. Download from the following link

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Marketing Quiz For SBI Associate Clerk Exam

Q.1. “Relationship” in marketing means ————. 

(1)  Relation between salesperson

(2)  Relation between buyer and seller

(3)  Relation between company and consumer

(4)  All of these

(5)  None of these

Q.2. Marketing of services  is known as.

(1)  Transaction marketing

(2) Door-to-door marketing

(3)  Relationship marketing

(4) Internal marketing

(5)  None of these

Q.3. Leads can be provided by

(1) Friends, and relatives

(2) Websites

(3) Directories

(4) Colleagues

(5) All of these

Q.4. One of the following is not a sales activity. Find the same.

(1) Identifying leads

(2) Making a call

(3) Presentation

(4) Negotiation

(5) After-sales service

Q.5. Selling is a function undertaken by ————— .

(1)  All the sales persons

(2) All the employees

(3) Entire organization

(4) Outsourced agencies

(5)  All of these

Q.6. Find the correct statement_________.

 (1) Selling is same as marketing

(2) Selling is more than marketing

(3) Selling is part of marketing

(4) All of these

(5) None of these

Q.7. Marketing  is a function undertaken by ————.

(1) All DSA’s 

(2) All front-officestaff

(3) Whole organization 

(4) All of these

(5) None of these

Q.8. Non-product selling means

(1) selling variety of products (2) selling only one product

(3) selling seasonal products (4) selling services

(5) All of these

Q.9. A vision statement is

(1) not required for established companies

(2) not required due to competion

(3) not required as no one understands them

(4) a long term inspiration

(5) None of these

Q.10. Effective Marketing requires  ———— .

(1)  proper pricing

(2) customized products

(3) simple procedures

(4) market research

(5) All of these

Q.11. Direct Marketing  means 

(1)  Face-to-face marketing

(2) Melas

(3) Seminars

(4) Indoor marketing

(5) All of these

Q.12. Indirect  Marketing means 

(1) Marketing by non-sales persons

(2) Market Survey

(3) Market Research

(4) Advertisements

(5) All of these

Q.13. Marketing  is - Find the wrong option  ——— .

(1) an ancient concept

(2) a modem need

(3) a continuous affair

(4) a team effort

(5) a direct need for survival

Q.14. Customer’s Relationship with the Bank is influenced by ——

(1) Customers’attitudes

(2) Attitudes of Bank staff

(3) Interest rates of the Bank

(4) Attitudes of sales persons

(5) All of these

Q.15. Marketing  is best suited in —

(1) Buyer’s market 

(2) Sellers market

(3) Internal marketing

(4) Directmarketing 

(5) None of these

Answer :-

Q. 1 (2)	Q. 2 (3)	Q. 3 (4)	Q. 4 (1)	Q. 5 (1)
Q. 6 (3)	Q. 7 (3)	Q. 8 (4)	Q. 9 (4)	Q. 10 (5)
Q. 11 (5)	Q. 12 (4)	Q. 13 (1)	Q. 14 (2)	Q. 15 (1)

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Marketing Quiz for SBI PO associate

Q.1 An increase in the quantity supplied suggests -

1. a rightward shift of the supply curve

2. a leftward shift of the supply curve

3. a movement up along the supply curve

4. a movement down along the supply curve

Q.2 Delivery Channel means

1. maternity wards

2. handing over the products to the buyers

3. places where products are made available to the buyers

4. All of these

Q.3 A situation of monopoly in the market refers to

1. One seller one buyer

2. Many seller one buyer

3. Many seller many buyer

4. One seller many buyer

Q.4 A good Brand can be built up by way of

1. Customer grievances

2. Break down of IT support

3. Old age

4. Consistent offering of good services

Q.5 The target market for Debit Cards is

1. All existing account-holders

2. All agriculturists

3. All DSAS

4. All vendors

Q.6 Value added services means

1. Low cost products

2. High cost products

3. Additional services for the same cost

4. Giving discounts

Q.7 Leads can be best sourced from _________

1. Foreign customers

2. Yellow pages

3. Dictionary

4. List of vendors

Q.8 The competitive position of a company can be improved by

1. Increasing the selling price

2. Reducing the margin

3. Increasing the cost price

4. Ignoring competitors

Q.9 A Direct Selling Agent (DSA) is required to be adapt in ___________

1. Surrogate Marketing

2. Training Skills

3. Communication Skills

4. Market Research

Q.10 Effective Selling Skills depends on ______________

1. Number of language known to the DSA

2. Data on marketing staff

3. Information regarding IT market

4. Knowledge of related markets

Answer :-

Q. 1 (1)	Q. 2 (3)	Q. 3 (4)	Q. 4 (4)	Q. 5 (1)
Q. 6 (3)	Q. 7 (2)	Q. 8 (2)	Q. 9 (3)	Q. 10 (4)

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