Q.1. “Relationship” in marketing means ————.
(1) Relation between salesperson
(2) Relation between buyer and seller
(3) Relation between company and consumer
(4) All of these
(5) None of these
Q.2. Marketing of services is known as.
(1) Transaction marketing
(2) Door-to-door marketing
(3) Relationship marketing
(4) Internal marketing
(5) None of these
Q.3. Leads can be provided by
(1) Friends, and relatives
(2) Websites
(3) Directories
(4) Colleagues
(5) All of these
Q.4. One of the following is not a sales activity. Find the same.
(1) Identifying leads
(2) Making a call
(3) Presentation
(4) Negotiation
(5) After-sales service
Q.5. Selling is a function undertaken by ————— .
(1) All the sales persons
(2) All the employees
(3) Entire organization
(4) Outsourced agencies
(5) All of these
Q.6. Find the correct statement_________.
(1) Selling is same as marketing
(2) Selling is more than marketing
(3) Selling is part of marketing
(4) All of these
(5) None of these
Q.7. Marketing is a function undertaken by ————.
(1) All DSA’s
(2) All front-officestaff
(3) Whole organization
(4) All of these
(5) None of these
Q.8. Non-product selling means
(1) selling variety of products (2) selling only one product
(3) selling seasonal products (4) selling services
(5) All of these
Q.9. A vision statement is
(1) not required for established companies
(2) not required due to competion
(3) not required as no one understands them
(4) a long term inspiration
(5) None of these
Q.10. Effective Marketing requires ———— .
(1) proper pricing
(2) customized products
(3) simple procedures
(4) market research
(5) All of these
Q.11. Direct Marketing means
(1) Face-to-face marketing
(2) Melas
(3) Seminars
(4) Indoor marketing
(5) All of these
Q.12. Indirect Marketing means
(1) Marketing by non-sales persons
(2) Market Survey
(3) Market Research
(4) Advertisements
(5) All of these
Q.13. Marketing is - Find the wrong option ——— .
(1) an ancient concept
(2) a modem need
(3) a continuous affair
(4) a team effort
(5) a direct need for survival
Q.14. Customer’s Relationship with the Bank is influenced by ——
(1) Customers’attitudes
(2) Attitudes of Bank staff
(3) Interest rates of the Bank
(4) Attitudes of sales persons
(5) All of these
Q.15. Marketing is best suited in —
(1) Buyer’s market
(2) Sellers market
(3) Internal marketing
(4) Directmarketing
(5) None of these
Answer :-
| Q. 1 (2) | Q. 2 (3) | Q. 3 (4) | Q. 4 (1) | Q. 5 (1) |
| Q. 6 (3) | Q. 7 (3) | Q. 8 (4) | Q. 9 (4) | Q. 10 (5) |
| Q. 11 (5) | Q. 12 (4) | Q. 13 (1) | Q. 14 (2) | Q. 15 (1) |
0 comments:
Post a Comment