1. A ‘Call’ in marketing jargon means
1) a phone call
2) browsing the net
3) to call on a prospect
4) a call centre
5) a place of worship
2. The task of marketing involves
1) opening new branches
2) buying a company
3) selling a company
4) selling products and services of a company
5) mergers
3. Service Marketing is the same as
1) relationship marketing
2) transaction marketing
3) passive marketing
4) internal marketing
5) instant marketing
4. ‘Conversion’ means
1) to convert losses in to profits
2) to convert profits into losses
3) to change a product suitably to suit each customer
4) to convert a prospect into a buyer
5) selling products and services of a company
5. The type of marketing involved in banks is
1) transactions marketing
2) service marketing
3) commodity marketing
4) ruthless marketing
5) indifferent marketing
6. Market space means
1) place where goods are sold
2) trade fairs and meals
3) road shows
4) scope available for selling
5) competition
7. A ‘lead’ means
1) a leash
2) a leader
3) an interested buyer
4) ADSA
5) a cold call
8. ADSA’s (Direct Selling Agent’s) main job is
1) to design products
2) to sell to the target group
3) to do market survey
4) to distribute profits
5) to earn incentives
9. Transaction marketing involves selling of
1) mere goods
2) mere services
3) ideas and thoughts
4) repair work
5) after – sales service
10. A ‘Prospect’ means
1) newly designed product
2) a team leader
3) a likely buyer
4) ATM usage
5) internet transaction
11. Marketing techniques include
1) good arguing skills
2) good joking skills
3) effective negotiation skills
4) walking skills
5) story telling skills
12. Service marketing implies selling of
1) only goods
2) only services
3) web servers
4) various commodities
5) goods and services
13. Marketing channels means
1) outlets from where sales take place
2) channel finacing
3) focusing sales on one single group
4) home delivery
5) courier service
14. Market share means
1) share capital of the company
2) staff strength of the company
3) employees stock option
4) share price quoted in the market
5) percentage share of business of the company, as compared to peers
15. The target group for tractor loans is
1) cold storge plants
2) farmers with large landholding
3) farm labourers
4) agriculture Colleges
5) vegetable vendors
16. “Cross-selling” means
1) selling to enemies
2) selling new products
3) reversal of a sale
4) selling other products existing customers
5) public relations
17. The target group for an ATM-cum-Debit Card is
1) all primary school children
2) all prisoners
3) firms
4) all existing and prospective customers
5) other bank’s customers
18. The target group for a car loan is
1) all high income individuals
2) all car dealers
3) all students
4) all BPL persons
5) blind persons
19. A Savings Account with insurance benefit is
1) a long term loan account
2) a running overdraft facility
3) a non-fund facility
4) a type of remittance facility
5) a value-added deposit account
20. The leads for a car loan can be had from
1) car manufacturing companies
2) car dealers
3) car owners
4) car mechanics
5) back office staff
| Answers | |||||||||
| Q No. | Ans | Q No. | Ans | Q No. | Ans | Q No. | Ans | Q No. | Ans |
| 1 | 3 | 2 | 4 | 3 | 1 | 4 | 4 | 5 | 2 |
| 6 | 4 | 7 | 3 | 8 | 2 | 9 | 1 | 10 | 3 |
| 11 | 3 | 12 | 4 | 13 | 1 | 14 | 5 | 15 | 2 |
| 16 | 4 | 17 | 4 | 18 | 1 | 19 | 5 | 20 | 2 |
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